The Fairies Pyjamas

I found the Lululemon of the alternative culture - The Fairies Pyjamas. I was stunned when I stepped in. It was so anti-trends. Feather earrings? Leather rings? Unstructured clothing? Awesome. And affordable. It was like what I imagine the original Free People brand was sort of like.

Ish trying to decide on an outfit for hoola hooping at the Harvest festival

Feather goodies and more:

The story with the Fairies Pyjamas is based on Michelle, the owner, who met a business partner on her travels abroad. She met an artisan who wanted to open up a store based on hand-made accessories and unique clothing. So they set off! They visited different manufacturers around Asia, and decided to work with a Fair Trade manufacturer in Napal to bring their designs to life. Now, their store has grown to two locations, with even more partners carrying their designs. I recently met Morgan the White from The Clothing Show, and now they carry her line of earrings, and the products of many other awesome artists. It takes a lot of hard work to make the store happen, but it sounds like a traveller's dream, no?

The Fairies Pyjamas tells their story here.

in Kensington Market

Jen.